We love Comfort Food Blogging !

It’s amazing how many people will read a blog about productivity that updates twenty-four times a day.(skelliewag.org)

今天我很幸运地读到了一篇文章，它有效印证了我过去上网浏览信息时常冒出的想法，这个想法一度让我觉得自己的生活如此的无聊空虚，阅读已无法让我逃离黑暗，反而使自己越陷越深。

If a thousand visitors read a post called ‘15 Ways to Become Wealthy’, it’s unlikely that the post alone will make any one of those people wealthy.(skelliewag.org)

不知你们是否也曾有这样的感觉：眼前网页中的文章看起来很棒，读起来也非常令人兴奋，但是，当关掉那个网页后，什么也没有得到。
带给我们这种感觉的文章，称作”Comfort Food Blogging”，比如冰淇凌，吃起来感到甜美与舒适，这便是它的全部价值。
全世界读者都喜欢这种文章，Digg首页上的文章、抓虾的最热文章、校内网中被疯狂分享的文章，它们大都属于Comfort Food Blogging。

We hate Comfort Food Blogging !

1. Have I ever changed a habit or had positive results because I followed a tip from this blog?
2. Has it ever changed the way I thought about something?
3. Has it ever inspired me to create or do something?(skelliewag.org)

上面三点告诉我们如何辨认”Real Value vs. Comfort food blogging”，只有毫不犹豫全部回答为”YES”的文章，才是真正的Real Value。

I’d spent an hour and a bit listening to a talk on “Attention Burglars & Time Sinks”, which I found via Lifehacker (the hyperactive productivity blog in question) while reading feeds when I should have been writing a post very much like this one. I was, effectively, wasting time learning how not to waste time.

为了珍惜生命，请远离Comfort food blogging与制造Comfort food的人。

1. Act.
2. Think differently.
3. Create.(skelliewag.org)

如果你担心自己一不小心也开始Comfort food blogging，那么请在发布文章之前按照以上三点自我反省。

One more thing……

Aspirational marketing says: buy this product and you’ll be more attractive, or fitter, or richer, or more productive, or smarter, or more enviable, or the best at something.
…
Our aspirational marketing habit does present a few potential problems, though.(skelliewag.org)

大家有没有想过，之所以会有如此之多的Comfort food blogging，最大的原因是我们读者自己，我们愿意读那些使自己觉得自己很成功的文章，这种陶醉式的意淫把我们的大脑狠狠压在显示器前，咧着嘴留着哈 喇子，心里泛起貌似还未填饱的声音：“我还想要更多。”

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