一、

• Fast Company, a traditional publication, has featured community as it’s primary focus. But success isn’t guaranteed as: innovating without a clear objective is dangerous, the bottom-up approach must cascade to the whole organization, and they must rapidly make course corrections.
• Five major social computing objectives: listening, talking, energizing, supporting, embracing – where customers and employees collaborate to build next generation products and services.
• Most importantly, with the many reports showing that advertising on social networks is ineffective, how will Fast Company monetize?
• Fast Company should: Determine a Goal, Focus on fewer features, Elevate Fast Company Editorial, Clean up the Interface, Start with a tour, Break through the path has not been cleared before.
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厚实淳朴的分析。点点有理，正如Scoble回复的那样”we indeed should have paid for it!”，不仅是快公司，读者也因此受益。这本身就是一种开放，我们也应该这样做。

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